John Lacey Producer
A creative producer with leadership and commutative skills, having extensive international and domestic production experience. Handling large and small budget creative, bringing enthusiasm to each and every job.
Agency and client agreed to create 3 ideas to be showcased at Cannes. Client only had pocket change for project, bottom line, all included. Next step was to look for director, efx personnel and companies to partner with us. Beg, borrow and steal to get the job done, creating three films.
Gillette needed to improve impact for the launch of their new razor system.
Solution was to create a teaser, edit a non-linear story similar to a feature film release, creating huge interest prior to release.
Airwick’s Acadia project had a seasonal issue; it needed be shot during early spring, a time when Acadia is overcast, raining and green. The product line is based on fall foliage so the solution was to find a great creative flame artist/company, with overseas partners to cut and change every leaf, without breaking the bank. Split screen version shows the dramatic change.
Produce an idea that will get more views than the client has ever received on social media.
Agency sells client on tie-in with WWE, which has the correct demographics they are reaching out to. Shoot on location prior to a Smack down show. With upfront preproduction, limited money for work and time with John Cena and Vince McMahon. This was accomplished in a half day. Once released on YouTube, over 100k views were clicked in ten days; the most Gillette ever received for a YouTube project.
In the highly competitive field of online, social and digital and winning a new client for an agency, re-building successful work to show what “we” can do, ultimately winning a new client's digital work.
Looking for a director who can have patience with this group is key. Knowing you have limited time in front of a camera, plus finding solutions to shoot and cast places where buyouts can be done, if needed. Great casting will give better results.
Launched Venus razors for women, sales grew 7 fold in 4 years. Gave a solution to client that saved millions in talent payments, by casting and shooting overseas. Affording us the ability to shoot in exotic locations.
Working with a Celebrity can and usually comes with issues. Dealing with time restrictions and agents, a production must be light on its feet, while creating a fun atmosphere for all involved.
I.e., Tom Green – flew out on a Thursday with a general idea, cast and built Zuma Beach on Friday and shot Saturday all day before a SAG strike and laughed all day long.
Many clients are worldwide network these days, shooting for a European, Australian or a regional client is becoming commonplace. Most off shore regions are buyouts and finding the right casting/talent who commute with the seasons, picking the right city or country will save cost.
